Holland America Line sees signs of more informed purchasing with Copilot Studio agent | Microsoft Customer Stories
Organizations across industries are finding new ways to use AI to enhance operations and elevate customer experiences. This customer story showcases how Holland America Line used Microsoft Copilot Studio to build an intelligent agent that helps travelers make better, more informed purchasing decisions. Read the story to see how AI can bring greater efficiency and personalization to your customer experiences, and contact Netbase Solutions Pty Ltd to discuss how to create similar value for your business.
What is Anna and how does it assist customers?
Anna is a virtual agent developed by Holland America Line using Microsoft Copilot Studio. It acts as a digital concierge on the company's website, providing support to new and existing customers as well as travel advisors. Anna is designed to assist with booking new cruises, adding products and services to existing bookings, and answering a wide range of general questions, all while maintaining a strong resolution rate and handling thousands of conversations each week.
How does Anna improve customer support?
Anna improves customer support by offering personalized, 24/7 assistance without increasing contact center volumes. It utilizes advanced natural language processing to understand complex queries and provide relevant information quickly. This has led to a reduction in basic informational queries directed to contact center agents, allowing them to focus on more complex issues.
What are the future plans for Anna?
Holland America Line plans to expand Anna's capabilities by integrating additional services such as booking excursions, spa services, and drink packages. The agent will also be introduced in markets outside the United States, including Australia, Canada, and the United Kingdom, with localized cruise and booking information. This expansion aims to further enhance the customer experience throughout their journey.
Holland America Line sees signs of more informed purchasing with Copilot Studio agent | Microsoft Customer Stories
published by Netbase Solutions Pty Ltd
Established in 2010, NETbase Solutions brings a wealth of experience across strategic, consultative and support services. We help enable collaboration, integration, and productivity using Microsoft cloud platforms such as: Microsoft 365, and Dynamics 365.
We are the Sunshine Coast Microsoft Partner specialising in Microsoft Office 365.
Our team of professionals revolutionise your business with thought leadership and brilliant outcomes.
To get more value from Microsoft 365, we have enabled remote working, enhanced security and compliance while keeping you up to date. Microsoft 365 brings together all the applications in the Microsoft Office stack into one simple platform.
To learn more, please visit netbasesolutions.com
.jpg "Netbase Solutions Pty Ltd")
Sign in with LinkedIn